Our story · Atlanta
Chel roasts. Mike makes the music.
A Black-owned, veteran-founded, husband-and-wife company. Chel leads the roasting. Mike writes the records behind the bags.
Our story in three tracks
The fourth wave of coffee is culture.
A husband and wife, a roastery in Stonecrest and a record behind every release.
Track 01Chel
Chel roasts.
Chel leads the roasting at our roastery in Stonecrest, Georgia. Google has it at 5.0.
Track 02Creative Mike The Rapper
Mike makes the music.
Mike writes the records behind the bags. Every release coffee has a song: SPINACH, the title track, is the record behind Ethiopian Dripp.
Track 03Atlanta
Atlanta roasted. Hip-Hop raised.
Black-owned and veteran-founded. From the Cold Brew Bus to the shelf at Kroger in Atlanta and the DMV.
Liner notes
The credits
Every record has a credits page. This is ours.
- Founders
- Chel and Mike Loyd, husband and wife
- Roasting
- Chel Loyd
- Records
- Creative Mike The Rapper
- SPINACH
- Creative Mike The Rapper x Stace Loyd, 2021
- Produced by
- Stace Loyd
- Remastered
- DCMG, 2026
- Founded
- Black-owned · veteran-founded
Cultural Capital
“Coffee is culture, just ask Harriet.”
The Harriet Tubman twenty is our flag.
Your first order, when you get on the list. New releases, restocks and the next record.
From the blog
How to Brew Better Keurig Coffee: 6 Tips from Our Roaster
By Chel Loyd · October 21, 2026
Six easy fixes for a better Keurig cup: pick the smaller size, preheat, use filtered water and more, plus which Dope pod fits your morning routine.
Continue reading →